Target Audience

A  typical VIBE reader

Hollie Curry is 17 years old; she is a 6^th former at Knights Templar School in Baldock and is studying Photography, English Language Literature, Art and Psychology. She has a part time job in Dorothy Perkins on a Saturday for 4 hours. She gets paid £20 a week and spends her money mainly on clothes, accessories, magazines and hanging out with friends. She buys magazines such as Kerrang!, Sugar and More.

Hollie is interested in Indie, Pop, Rock and Country music. She especially likes artists such as Christina Aguilera, Paramore and Taylor Swift. Her favourite song at the moment is ‘Mine’ by Taylor Swift but this is liable to change as she listens to new music daily - mainly on BBC Radio One. She is very interested in music and listens to it every day – on the way to school, during homework and whilst hanging out with friends. Her most common form of buying music is through CD’s. Hollie buys music magazines monthly and attends music festivals such as Glastonbury, V, Reading, Strawberry Fair and Rhythms of the world.

Hollie is a very confident girl, who is friendly, fashionable and a bit of a feminist. Her hobbies include photography, creative writing and reading fantasy and romantic novels. She is currently reading ‘Breaking Dawn’ by Stephanie Meyer but her favourite book is ‘The Northern Lights’ by Phillip Pullman. Between her job and 6^th form work, she spends most of her time with family or friends.