Advert Analysis

My Perfume advert:

The perfume's name is 'Power' which I thought was perfect for the magazine's audience as the magazine is for young feminists. I have linked the image to the text by using the same colours. The image is of a man and a women, the man is in a suit which shows power, but the woman is in the for ground which suggests that she is the leading one of the couple. The woman's hair is not perfect but she is proud of it which suggests that the perfume will make you more confident in yourself. The advert says that you don't have to be perfect to be powerful. The male is looking side ways, while the girl is looking directly as the audience, this shows that the perfume is for girls and it shows that the woman is so confident she can make eye contact. The guy is good looking, suggesting that the power perfume will give you the confidence to get and be with someone good looking. 'Be the leading lady of your life!' is a comand and it is a link to the chick flick "The Holiday" which is about two women finding their own paths. It is meant to suggest to women that they should do what they want and live life to the full. It links perfectly with the aim of my magazine.